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Meet the team
Learn more about the talented team behind b4b Group
David Armstrong is a seasoned professional, with over 35 years of experience in the IT and telecom industries. As Chief Executive Officer at b4b Group, David oversees the provision of comprehensive solutions that support business growth.
Prior to joining b4b Group, David held executive positions at renowned organisations including Fibrus, Vodafone, and Virgin Media. His extensive background includes expertise in sales, strategic planning, and team management.
Under David’s leadership, b4b Group continues to thrive, delivering top-tier services and solutions that empower businesses to achieve their goals.
David Armstrong
David Armstrong is a seasoned professional, with over 35 years of experience in the IT and telecom industries. As Chief Executive Officer at b4b Group, David oversees the provision of comprehensive solutions that support business growth.
Prior to joining b4b Group, David held executive positions at renowned organisations including Fibrus, Vodafone, and Virgin Media.
His extensive background includes expertise in sales, strategic planning, and team management.
Under David’s leadership, b4b Group continues to thrive, delivering top-tier services and solutions that empower businesses to achieve their goals.
Conall Kilpatrick initially joined b4b Group when the business was established in 2010. As Chief Operating Officer, Conall brings extensive experience in operational management and strategic development.
Known for his proficiency in enhancing productivity and streamlining operations, Conall drives efficiency and growth, aligning operational strategies with business goals and fostering continuous improvement.
Conall Kilpatrick
Conall Kilpatrick initially joined b4b Group when the business was established in 2010. As Chief Operating Officer, Conall brings extensive experience in operational management and strategic development.
Known for his proficiency in enhancing productivity and streamlining operations, Conall drives efficiency and growth, aligning operational strategies with business goals and fostering continuous improvement.
Francis Downey, Head of Sales at b4b Group, boasts over 12 years of sales experience across various industries both in Ireland and Canada. He excels in account management, marketing, and customer service, ensuring clients in the UK and Ireland receive top-tier telecom solutions and maintaining b4b Group’s esteemed reputation. Francis prioritises the needs of b4b Group’s varied customer base, offering a single point of contact for all essential services.
Francis Downey
Francis Downey, Head of Sales at b4b Group, boasts over 12 years of sales experience across various industries both in Ireland and Canada. He excels in account management, marketing, and customer service, ensuring clients in the UK and Ireland receive top-tier telecom solutions and maintaining b4b Group’s esteemed reputation. Francis prioritises the needs of b4b Group’s varied customer base, offering a single point of contact for all essential services.
John Linden, Installation Manager at b4b Group, leverages over 25 years of telecoms experience to ensure the delivery of efficient and effective solutions for all customers. Known for his technical expertise and customer-centric approach, John oversees seamless installations, driving success and optimal performance for b4b Group’s diverse clientele.
John Linden
John Linden, Installation Manager at b4b Group, leverages over 25 years of telecoms experience to ensure the delivery of efficient and effective solutions for all customers. Known for his technical expertise and customer-centric approach, John oversees seamless installations, driving success and optimal performance for b4b Group’s diverse clientele.
Erin Kearns, a Chartered Accountant, brings almost 10 years of financial industry experience to her role as Financial Controller at b4b Group. Having previously worked as part of the Pension Auditing team at Deloitte, Erin gained insight into the management and evaluation of operational procedures, risk management, control functions, and governance processes. At b4b Group, Erin oversees the full financial function of the business, ensuring financial efficiency and integrity.
Erin Kearns
Erin Kearns, a Chartered Accountant, brings almost 10 years of financial industry experience to her role as Financial Controller at b4b Group. Having previously worked as part of the Pension Auditing team at Deloitte, Erin gained insight into the management and evaluation of operational procedures, risk management, control functions, and governance processes. At b4b Group, Erin oversees the full financial function of the business, ensuring financial efficiency and integrity.

Responsible Business
b4b Group is committed to ethical practices, sustainability, and social responsibility. Explore our initiatives and learn how we integrate responsible business practices into our operations, driving positive impact for our community, our industry and the environment.